A to Z of Responsible Tourism is a crowd-sourced campaign to promote and demystify responsible travel across the world. This campaign is designed to collate stories, values and experiences that will help promote Responsible Tourism. Despite efforts in the last two decades, Responsible Travel is still niche and small. Many businesses as well as travellers are yet to embrace this idea.

A-Z of Responsible Tourism was designed by TBYA, the consulting arm of The Blue Yonder, as part of its initiative to articulate the concept of Responsible Travel. Conceptualised by Zainab Kakal, the initial sketches were created for the exhibition space of The Blue Yonder at India’s first Biennale at The Kochi Muziris Biennale 2012  by two design students Akshan Ish and Sudeepti Tucker from the National Institute of Design, Ahmedabad, India. The second phase of the backdrop was donefor an interactive installation at ITB Berlin 2013, completed by Ameya Kulkarni. These were later converted into separate post cards by Binit Basa of Triature with text from Zainab and Jeremy Smith.

These cards were used at ITB Berlin to interpret the backdrop on the theme of Responsible Tourism to trade visitors and consumers by Mariska van Gaalen. The campaign won the prestigious Das Goldene Stadttor 2013 in Berlin.

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