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The agenda of the Global Summit will focus on talks led by Ambassadors representing member states concerned with sustainable tourism, followed by design-thinking activations led by The GREEN Program
Through a mix of talks and activations centered around the main design-thinking session, the goal is to conclude the 2016 Summit with a realistic roadmap to push the travel industry toward its potential as a catalyst for positive impact: the Travel Sustainable Development Goals.
“Spearheaded by Tim Brown, CEO & President of IDEO and Roger Martin, renowned author, dean, and business mogul, design thinking serves to encourage creativity, innovation, and adaption in the marketplace, elements of business that many larger organizations lack. Because of this, it is the reality that the majority of corporations are unable to meet the needs of their clients due to an evident lack of creativity and authentic empathy & understanding of their desires.”
Copyright 2014 The Blue Yonder