The Blue Yonder was also invited for panel discussions on CSR at work, which was attended by more than 300 people who filled in the Hall 7.1a (New York) showing the general interest in the topic. As in many conferences, we stressed the need to have social responsibility build into the business and not look at it as a fancy accessory that can be manipulated according to the market trends.

The Responsible Tourism Networking was co-sponsored by Eihab Travels and Traveltocare.com. We are also promoting a new website to bring together RT practioners on a common platform. Join the facebook group for networking.

The next RT networking event will be happening in Delhi on 24th April 2009. Watch this space for more details. More pictures from the get together in ITB-Berlin is here

'A burnt down river-bed!' in Palakkad district (pic Sandra Wels)

The same river that was once a lifeline of Malabar region in Kerala is now struggling because of human greed and intervention. We dammed it, we cut all trees possible in the catchment areas, we stopped farming by the side of the river, squeezed out every single drop of water available and finally started taking away even the fine sands on the banks of the river to build our houses.

The river gave all it can, we demanded more. The river laid it all bare, we opened up her chest. In the place of fine sand and shallow water that formed the river bed, all we see is wild grass that stands taller than us. There was a time when we couldn't see what was on the other side of the river because of the water that was touching on both the banks. Now we can't see what is on the other side of the river because of the tall grass that is growing so wild.

The river that made many of us romantic and passionate human beings, was disregarded. We stopped listening to her cries, we went on with our lives as if she was no longer part of it. There was a time when we used to see workers from mountains coming into our villages on bamboo barges that were cut in the high mountains of the western ghats. We use to playfully climb on them and go with from Thrithala to Kuttipuram and then to Tirunavaya and Chamravattom. The brave ones climbed on to the slippery barge, the rest swam along for some distances. But all those memories are bygone. Our kids don't believe any more when we tell them that there was a beautiful river there. Once! Not too long into the past, but just a decade ago!

In modern times however, people like Gopalan is struggling to sustain his only known skills (even with more and more work orders coming in), because the younger generation don't even want to take up this as a profession. No one wants to 'dirty' their hands any more. But this doesn't stop the man from exploring new dimensions into his work. When the community that we work with along the Nila decided to appreciate the impact of Responsible Tourism in their day to day lives, they approached Narayanan to create the memento that depicts the universal eco-living!